Abbie Cheeseman covers aviation, transit, and infrastructure for 234,000 followers. She has a master’s in data analytics and makes content for people who actually want to understand how things work.
230K+
TOTAL FOLLOWERS
4.5M
MONTHLY VIEWS
50%
US AUDIENCE
WHY ABBIE
The gap in F1's creator ecosystem
Most F1 creators cover drama, driver rankings, and race results. Almost none cover the systems. The 1,200 tons of freight moved between races, the 600 TB of data processed each weekend, the biofuel logistics, the circuit infrastructure, and the broadcast supply chain. That’s where Abbie lives. It’s also where the brands powering F1 operate, and where their stories go untold.
CONTENT CONCEPTS
Three Pitches, One Niche
Each concept is a standalone content series that can be adapted for any race on the calendar. The ask for each concept is hospitality access + trip support.
Infrastructure of a Grand Prix
How do you build a world-class motorsport event from scratch….and then tear it all down four days later? The physical systems that make race weekend possible.
CONTENT ANGLES
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The high-speed fiber network deployed and removed in 72 hours
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How Lenovo's Event Technical Centre processes 750 pieces of equipment per race
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Circuit prep: 3.5 miles of barriers, run-off management, and FIA compliance
DELIVERABLES
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1 long-form YouTube (12–20 min) with on-site access footage
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3–4 TikTok/Reels reposted across platforms
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1 Instagram carousel (behind-the-scenes technical breakdown)
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1 LinkedIn/Facebook written post (B2B angle on the tech stack)
Data Behind the Race
1.1 million data points per second. CFD simulations that used to take days, now done in hours. What does it actually mean to run the most data-intensive sport on earth?
CONTENT ANGLES
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How AWS Track Pulse predicts race outcomes in real time using live telemetry
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What a data engineer actually does on a race weekend (the job nobody films)
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From 300 car sensors to a strategy call: how data becomes a decision
DELIVERABLES
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1 long-form YouTube (12–20 min) with on-site access footage
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3–4 TikTok/Reels reposted across platforms
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1 Instagram carousel (visual explainer on F1 telemetry)
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1 LinkedIn/Facebook written post (analytics angle for the B2B audience)
Race Behind the Race
Every two weeks, 1,200 tons of freight crosses borders to set up the world’s most expensive traveling circus. Here’s what the supply chain actually looks like.
CONTENT ANGLES
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The Monaco-to-Monza freight relay: how DHL moves F1 across Europe in 6 days
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Charter flights, biofuel trucks, and the carbon math of a Formula 1 season
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Inside a freight hub: what 1,200 tons of race equipment actually looks like in a hangar
DELIVERABLES
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1 long-form YouTube (12–20 min) with on-site access footage
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3–4 TikTok/Reels reposted across platforms
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1 Instagram carousel (visual timeline of the freight relay)
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1 LinkedIn/Facebook written post (supply chain angle for logistics professionals)